To meet the growing demands of the ever-evolving business marketplace, Makovsky has developed a suite of proprietary products designed to generate insights, elevate strategies and drive client business goals more cost effectively and efficiently than through manual processes alone. The following products couple human capital with technology to produce tangible results that will give your business a competitive edge.
Makovsky’s CPR product was developed to help clients prepare for a crisis and keep their reputation alive when one does occur. The program is run by crisis communications experts, who have experience in energy, environmental, safety, transportation, labor, financial, consumer and health issues.
Brand Impact Testing measures the efficacy of each program by analyzing myriad data points based on the brand’s activity across social, digital, search and mobile channels.
This process leverages a proprietary scoring system that attaches unique value to each relevant channel data point. By amalgamating this information related to your brand’s marketing and communications activity, coupled with data from the competitive set to add contextual relevance, we are able to provide a true 360-degree view of brand performance online and understand and maximize the value of your marketing and communications efforts.
The See-Suite – Makovsky’s specialized executive visibility process and approach – was designed out of recognition that an organization’s reputation often relies on its figurehead: the executive or executives that comprise senior leadership. It is critical for executives, as ambassadors of the brand, to portray a credible position and embody a strong point of view. When executives have a robust, ownable public persona, their organizations gain recognition and can credibly contribute to building category leadership.
The MAKroscope is Makovsky’s proprietary strategic approach used to solve our clients’ greatest and most challenging business issues. The MAKroscope involves a five-step process that enables us to deliver award-winning strategic ideas rooted in data, analytics, research and insights.