SVP / VP, Digital + Innovation

For 40+ years Makovsky has been dedicated to providing excellence and total commitment to results that exceed expectations. A privately-owned PR and communications firm, Makovsky is dedicated to specialized thinking which is derived from a deep knowledge and expertise in specific practice areas. Makovsky’s core focus involves strategic, integrated communications programs designed to activate in the Health, Financial + Professional Services, Energy, Consumer, and Technology. Makovsky is known for its strategic partnership with clients. This involves immersion into clients’ business, culture and thinking, to effectively become a working extension of the client.


  • Directly accountable for the overall planning, leadership, and direction of digital/social strategy and deliverables for our clients
  • Develop digital, mobile and social content strategy
  • Collaborate regularly across practices including, health, financial services, energy, technology and consumer
  • Proactively communicate timely updates of digital/social project status, milestones and barriers to the account teams
  • Develop integrated digital, social and multichannel strategies
  • Manage digital projects (website, banners, products, mobile) from inception through to completion
  • Work with developers and account teams to produce digital deliverables
  • Produce project deliverables in-line with agreed upon timelines
  • Develop measurement plans with customized KPI necessary to track big picture success and alignment with strategy



  • At least 8 years of experience in in a senior digital strategy role
  • Deep understanding of digital and social, as well as the marketplace and current trends in digital marketing, advertising and PR
  • A proven track record of developing actionable and profitable strategies that also drive business growth and brand equity
  • Excellent analytical skills, problem-solving and quantitative skills
  • Ability to innovate and develop creative solutions to complex problems
  • Ability to motivate and manage cross practice teams that are not direct reports
  • Strong written skills with the ability to take complex ideas and distill them down into digestible concepts
  • Manage internal stakeholder to set expectations appropriately and deliver on those expectations
  • Strong understanding of how to build out compelling, provocative and aesthetically appealing PowerPoint or Keynote decks
  • The ability to accurately scope and budget projects and manage timelines



228 East 45th Street
New York, NY 10017
[email protected]


1101 Connecticut Avenue NW, Suite 450
Washington, DC 20036
[email protected]