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News > In The News > Tiger's Sponsors Face Pressure

Tiger's Sponsors Face Pressure

Tiger Woods' corporate sponsors Nike, Gillette and Gatorade, which supported the embattled golfer following his 2 a.m. car crash last week, now face pressure to cut ties following the latest bombshell revelations about a series of alleged sexual affairs.

Accenture, AT&T and Tag Heuer are among other sponsors of the golf pro...

 

Makovsky, Nicolazzo Reject 'Privacy' Argument

Ken Makovsky
Ken Makovsky, chairman of Makovsky + Co., New York, said that any figure as public as Woods "does not really have a private life, unfortunately." He feels Woods was wrong to reject questioning by police three times after making an appointment to speak with the police.

Avoidance of the press early on is not helping Woods' case, said Makovsky. Failure to put all the cards on the table immediately has only increased the public's skepticism, ceding control of the story, he said.

While he has now apologized for his transgressions, the apology is late in coming, thereby making the public even more curious, while compromising his relationship with corporate sponsors....

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