When the going gets tough

Communicating with investors essential during down times

By Gene Marbach

Wall Street is in a crisis.  Venerable firms such as Merrill Lynch and Bear Stearns have been forced to find merger partners while one, Lehman Bros., filed for bankruptcy. Banks are failing. Housing values decline, foreclosures are on the rise and the credit markets have disintegrated.  The stock market is on a rollercoaster ride. Corporate managers and investors are gripped by fear, waiting for the next crisis to hit...
The full article can be found in O'Dwyer's PR Report, November 15, 2008