What Managers Can Learn From the Recession
What Managers Can Learn From the Experience of Recession
By Ken Makovsky
It's been a tough couple of years for most public relations agencies, and as we're seeing early signs of a thaw in marketing budgets, it's tempting to view the "Great Recession" as a very bad winter that's being forgotten as soon as possible.
Of course, that would be a mistake. Few managers want to relive the storm and stress of recession, especially the impact on employees of salary cuts or layoffs. But it would also be wrong to ignore that many of the management actions mandated by tough times contain hard but important lessons for managing in a "normal" business climate...
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