Stanford-Makovsky Web Credibility Study Investigating
What Makes Websites Credible

A collaborative effort between Stanford Persuasive Technology Lab at Stanford University and Makovsky + Company, the study was designed to examine how a broad range of factors affects people's perception of Web credibility.

See the news release summarizing the findings, the full report, and the guidelines for making a site more credible by clicking on the links below.

News Release: Stanford-Makovsky Web Credibility Study 2002

Full Report: Stanford-Makovsky Web Credibility Study 2002

10 Guidelines for Web Credibility