Thomson Reuters offering gives users 'Insider' edge
By David Ward
... Reuters Insider has tools that make it easy for financial executives or analysts, for instance, to post videos themselves. But Gene Marbach, Group VP at Makovsky + Company, suggests the move into video by these financial firms will provide both opportunities and challenges for PR pros.
"You'll need people who understand the importance of visuals," he adds, "because these will have to be presented with the utmost quality or else it engulfs the message. It also can't look stilted or over-rehearsed." ...
Article Tools
