The role of PR in a downgraded economy
Chris Daniels
... Gene Marbach, group VP at Makovsky + Company, said the knee-jerk reaction by some publicly-traded companies has been to cut IR budgets for fear that investors may no longer be receptive to investment opportunities. But he said companies need to recognize that investors are always interested in good stocks at reasonable valuations.
Given the debt crisis, companies also need to know that investors may become more concerned about corporate debt.
“We now live in a very debt-conscious world, so I think you're going to start seeing more companies talk about the strength of their balance sheets and the fact that they have deleveraged,” Marbach told PRWeek. “They'll want to allay investor concerns, even if they're at the subconscious level, about their ability to handle their debt.” ...
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