Tech + Energy Markets PR

Not so long ago, innovation was the key mark of distinction communicated by leading-edge companies. Today, it’s all about creating value from your technology public relations. What’s more, a company’s credibility, vision and track record matter every bit as much as return on investment. Makovsky + Company’s mission on behalf of our clients is to answer the obvious, but often overlooked, question: What’s the business benefit?

Case Studies

Creating Opportunities for Industry Leadership

Launching a New Kind of Nonprofit

Creating an Identity Based on Excellence

Creating a Presence in e-Payments

Moving America to Mass Transit

Makovsky on Industry Issues

The report State of Green Business 2012 de­clared that in spite of a perception that “the business world has moved on from environ­mental and sustainability concerns,” the op­posite appears to be true: sustainability has achieved parity as an expectation among investors and customers along with safety, quality, employee retention and customer satisfaction. In other words, it’s no longer a differentiator, but a must-have.

PR firms either specializing in tech or with big tech practices showed major growth in 2011, according to the O'Dwyer technology rankings released today.

Facebook's IPO will be the largest ever for a tech company, and it has every chief executive asking the CMO, "What's our Facebook strategy?"

Traditionally, companies have seen corporate reputation as a “soft” asset: the major benefits of reputation management as intangible, its relationship to the bottom line difficult to establish, its impact long-term rather than immediate.

Technology companies more inclusive of women in leadership are more successful and valuable than their peers, according to a panel ... for an event entitled, "Do Women Dominate the Web?"

Evangelists

Executive Vice President
212.508.9621
Partner + Executive Vice President
212.508.9620

Practice Poll

My company’s social media campaign is: