Technology + Business Services Overview

Not so long ago, innovation was the key mark of distinction communicated by leading-edge companies.  Today, it’s all about creating value from your technology public relations.  What’s more, a company’s credibility, vision and track record matter every bit as much as return on investment.

Makovsky + Company’s mission on behalf of our technology pr clients is to answer the obvious, but often overlooked, question:  What’s the business benefit?

With more than two decades of experience influencing target audience perceptions of successful tech and business services companies — including enterprise software, IT and consulting services, security, telecommunications and the Internet — we understand how to articulate value messages and move the channels of influence, from internal decision committees to financial and industry analysts and the full range of trade, business, online, broadcast and vertical media.