Brand Pulse
Are You Missing a Beat?
What is a brand? Powerful, complex and volatile, your brand is a collection of perceptions in the mind of the consumer. It is often your most important competitive differentiator. “Simply put,” said advertising guru Walter Landor, “a brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction and quality.”
Clearly, your customer is the best judge of your brand, but this short test can provide a quick, easy and fun approach to assessing your perception of the strength of your brand. Take it, and receive instant feedback on your organization’s BrandPulse. Is it “In Great Shape,” “Hanging in There,” Sluggish” or “Flatlining” (i.e., no heartbeat)? Once you’ve got your diagnosis, you can preserve what works, fix what’s wrong and optimize the health of one of your most critical assets.
If you have more than one brand, select just one each time you take the survey. For each question, please select the answer that best describes your organization or that singular brand. Enter your best guess if you are unsure. All individual responses will be kept strictly confidential. At the end of this quiz, we will identify your BrandPulse rating and tell you what you need to do to return your brand to optimal health.
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