Sprint Nextel Scrambles After Botched Investor/Analyst Call
... So how could such a large organization, with plenty of IR/financial commas help, botch such an important call? It's simple, says Gene Marbach, group VP at Makovsky + Company. "Do you have a monologue, or do you have a dialogue? Spouting information that stakeholders are not interested in and failing to provide data that they want is a huge mistake," says Marbach.
That's why it's important to take a few hours and call key analysts long before earnings conferences, to find out what is on their minds. It's obvious Sprint failed in that regard. So now it's damage control time, with Sprint admitting it was wrong not to have the needed analyst info. Marbach bets that for the next quarterly call, Hesse will man up and apologize for the oversight. "There will be some hostility," says Marbach. "But there has to be some repentance to gain back stakeholder trust." ...
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