Social Properties

Social Media Channel Creation

The decline in numbers of traditional media, coupled with rising expectations of audiences to receive detailed information direct from companies, has motivated an increasing number of companies to run their own media channels. Deploying blogs, YouTube channels, Twitter feeds or other channels, Makovsky works with its clients to set up attractive interfaces, set an editorial direction, write/develop content on a daily basis, and finally, promote it to readers through traditional and social channels.

Social Media SWAT Team

While companies go to great lengths and expense to hold events, the intellectual content developed at them usually disappears when the last guest leaves. Makovsky harnesses this latent reputational asset and spreads the event’s content through blogs, Twitter feeds, and online groups. The result? Higher attendance, quantifiable “buzz” during the event, and reams of intelligence on the attendees to be used for sales or reputation-enhancing efforts.

Community Creation

Few actions can benefit a company's sales, reputation and customer service more than the mobilizing of people into a new online community. Makovsky uses popular tools such as LinkedIn groups, wikis and Ning to organize groups, and manages the day-to-day needs of the community. These groups can be tapped for feedback on new ideas, products and services, can become advocates for a public affairs goal, or, in some cases, become volunteer R&D or research resources, providing free – but very high quality – work in the name of a joint goal.