The Six A’s for Managing Legal Disputes
By Kristie Kuhl, JD (@KPCK)
Litigation in the health products space is commonplace—contesting patents, questioning product safety or concern for marketing practices. In the courtroom, as in business relationships, a good name is invaluable. Solid reputation retains talented colleagues, physician willingness to listen to field staff, patient commitment to medication compliance and Beltway ability to ask before jumping to conclusions. That’s why public relations practitioners require a place at the strategy table during legal disputes—especially when litigation is a possible threat. Their role in aligning opinions, marshalling efforts with advocacy, lobbying and media/reputation management, enable clients to facilitate swift resolution, if possible without going to court. ...
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