Online Fluency

Makovsky's Online Fluency Practice helps clients navigate the important new communications channel of consumer-generated, or social, media. We penetrate new communities and extend the range of interest in our clients' programs through a wide range of techniques – including online strategy, multimedia relations, online issues and crisis management, monitoring and blog planning – with the goal of building our clients' sphere of influence, helping to shape their brands and communicate more effectively and efficiently with customers, shareholders, employees and other stakeholders.