Makovsky - The Power of Specialized Thinking



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Customized Metrics

Level 2: Message Delivery
With what message?
Includes comprehensive qualitative analysis of the number of targeted messages in media coverage. Low to moderate cost and moderate to high effectiveness.

Level 3: Customer Engagement
What are their reactions?
Includes Web user information, lead conversion rate, telephone surveys, focus groups and in-depth interviews. Moderate to high cost and high to very high effectiveness.

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