Research & Measurement
Many public relations professionals think measurement is about showing the value of what we do. That may explain why we hate it. Someone with hardly a clue about what we do, how we do it, and how hard it is might hold us accountable!
The problem is, we are focusing on the wrong thing. Research and measurement is not a report card. It's a GPS – a critical guide for everything we do, and everything we want to do better. It’s how you align public relations with organizational priorities, set meaningful objectives, execute and measure the results – to continuously improve your program.
OUR SERVICES
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Integration
Integrating research and measurement into public relations planning and programming -
Interpretation
Helping senior communications executives interpret, evaluate and communicate research results -
Education
Building necessary research skills and knowledge within your public relations staff -
Vendor Management
Identifying requirements, developing the RFP, supporting the client in hiring and managing research vendors
