Scleroderma Foundation

Fundraising Focus

Tasked with stimulating fundraising and building awareness for the disease and the work of the Scleroderma Foundation, Makovsky unveiled a media campaign to position the Foundation as a resource on the disease and increase web site traffic and calls to the 800 number.  
 
We generated more than 137 million impressions in one year.  The impressions were generated in appropriately targeted media outlets such as The Wall Street Journal, Boston Globe, Health News Daily, and the “Today Show.”
 
Public relations is the Foundation’s key marketing tool. The Foundation estimates that it received a return on its PR investment of almost $17 per dollar spent.  Further, the Scleroderma Foundation staff has reported that after each media success, there is an increase in individual giving.  Makovsky has worked with the foundation for over five years.