Community-Minded PR Hiring Bucks Unemployment Trend
In 2010, PR agency Ketchum created Mindfire, a crowdsourcing community for students with proven creativity, communications and digital skills.
... Steve Seeman, senior VP and director of human resources at Makovsky + Company confirms that the midsize PR agency’s sales pipeline is healthy, and “numerous” people have been hired in the last five months. Despite stories in the media about a recessionary “double dip,” Seeman sees no evidence of that at Makovsky. And neither does Michele Lanza, senior VP and talent acquisition director at Ketchum. “Our hiring isn’t slowing down,” says Lanza. “There’s a lot of opportunities, but we’re finding it hard to find qualified candidates for jobs. ...
... Seeman has established a solid online presence, with 1,500 LinkedIn connections and 800 Facebook friends. “These platforms allow me to keep in touch with all sorts of prospects, but particularly the younger set,” says Seeman. ...
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