Arrow, a distributor of electronic components, was locked in battle with its main competitor for recognition as the industry leader. Arrow’s management knew the company needed to raise its profile in the media to attract customers and reach investors, so they turned to Makovsky.
Founded in 1996 by Allan Weis, the president and CEO of Advanced Network and Services, ThinkQuest was to be an international, project-based learning challenge, in which students age 12 to 18 competed to create the most innovative educational websites. Along the way, they would acquire important new skills.
With its acquisition of Harbor Payments, a leading provider of e-invoice and e-payment solutions, American Express was boldly staking its claim in the profitable electronic invoice presentment and payment (EIPP) market.