Neal, Gerber & Eisenberg

Leveraging the Parts to Create a Greater Whole

Neal, Gerber & Eisenberg, a 20-year-old mid-sized Chicago-based law firm with a great client roster, was facing intense competition from its larger competitors for both clients and potential partner hires.  The problem?  It had virtually no visibility within its local market, let alone nationwide.  

Makovsky was engaged to burnish the firm’s image and identity, using all the platforms of persuasion, including media, marketing and advertising.  

Corporate Decisions, Inc. (now Mercer)

Creating a Climate for New Business Development

Frustrated by a lack of recognition for its services, management consulting firm CDI engaged Makovsky to engineer an image turnaround.

Ernst & Young

Claiming the Leadership Position

“Big Six” accounting firm Ernst & Young sought to create the perception that its tax consulting practice was best-in-class—and it turned to Makovsky for help. We were charged with building awareness of Ernst & Young’s superior line-up of tax specialists and its incomparable portfolio of business tax compliance and advisory resources.

Paul, Hastings, Janofsky & Walker LLP

Expanding Spheres of Influence