Ken Makovsky launched Makovsky + Company in 1979, into an already crowded New York marketplace. It’s hard to say which is more impressive: the things that haven’t changed in the three decades since that launch, or the things that have.
Financial services firms admitted that they invited negative public perception by their actions (or inactions), according to the 2012 Makovsky Wall Street Reputation Study of marketing and communications executives at financial services companies.
Goldman's reputation has been under siege for a long time, but this situation is different because past attacks had come from outside sources, said Andrew Goldberg, EVP at Makovsky + Co.
