Publications + News

What can a financial communicator do? Be proactive with shareholder engagement, says Gene Marbach, group VP at Makovsky + Company.

Over the past several months, we have witnessed a number of small cap companies — particularly those who became public via a reverse merger — subjected to attacks by short sellers.

The former ITT Corporation avoided many of the missteps of other major public firms when it spun off two companies, ITT Exelis and Xylem, this week.

So how could such a large organization, with plenty of IR/financial commas help, botch such an important call?

In its newest disclosure on Friday, Oct. 7, daily deal site Groupon further responded to the criticism over its financial reports since its original IPO filing.

Well, talk about a surprise you should have expected: Groupon has cancelled its roadshow and is reevaluating its IPO plans due to market volatility, according to the Wall Street Journal.

‘I get the feeling Groupon probably had some concerns over gun jumping,’ says Gene Marbach, group vice president at Makovsky + Company.

After Standard & Poor's downgraded the US credit rating for the first time, President Barack Obama held a press conference declaring, “We've always been, and always will be, a triple-A country.”

In the 7/25/2011 issue of PR News, we suggested that PR professionals must speak the language of the CEO to get a seat in the C-suite.