XShares Advisors

Finding the Absolute Value of X

|X|Shares logoHow do you express the value of new ideas? How do you symbolize things that no one has ever thought of before?

XShares Advisors is a creator of astonishingly sophisticated financial products — families of exchange traded funds based on proprietary indices such as European carbon allowances and diagnostic technology futures.

Revitalizing W.P. Stewart & Company

New Life for an Aging Brand

 W.P. Stewart’s investment style had fallen out of fashion.

BioTrove

Creating a Culture of Collaboration

BioTrove logoMost people have a romanticized image of Science: the solitary genius, stumbling onto brilliant discoveries in his lonely lab. But the truth is the exact opposite. The success of a scientific enterprise is almost entirely dependent on collaboration. It’s interaction, not individual brilliance, that is the true soul of any technology brand.

Quest Diagnostics

Building a Community of Hope

Quest Diagnostics logoThe web is so full of communities of misery -- social sites devoted to the discussion of devastating disease or the latest affront by the pharmaceutical companies -- it’s become almost impossible for a site dedicated to positive news, hope and good humor to break through.

Hunter Roberts Construction Group

Building a Brand on Trust

Hunter Roberts logoHunter Roberts, a start-up construction company, was built on a dream and $50 million from a private investor. 

Cauley Geller

Wooing a New Client Base

Cauley Geller logoThe Private Securities Litigation Reform Act of 1995 was designed to reduce the number of “frivolous” securities lawsuits filed in federal courts. It also increased the importance of attracting institutional investors as clients, since they were likeliest to take the lead plaintiff position in class action cases.