Ovaitt on Measurement's 'So What' Factor

PR News Q&A: Ovaitt on Measurement's 'So What' Factor

By Scott Van Camp

With a strong pedigree that combines academic measurement rigor (he's a professor of applied research at George Washington University) with in-the-trenches measurement applications for clients (he's also executive VP at Makovsky + Co.), Frank Ovaitt is well-qualified to answer PR pros’ tough questions about metrics. As a member of the Institute of Public Relations’ Commission on Public Relations Measurement & Evaluation, Ovaitt played a prominent role in the adoption of the Barcelona Principles last summer—a topic he’ll cover as a speaker on the panel "Must-Know Trends and Next Practices in PR Measurement" at PR News' PR Measurement Conference, to be held March 1 in Washington D.C. ...

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