Research Guru Ovaitt joins Makovsky
Frank Ovaitt, former president/CEO of the Institute for PR Research, has signed on at Makovsky + Co. as executive VP. His jog is to integrate research into the PR campaigns developed by the New York-headquartered independent firm.
Ovaitt has extensive corporate experience earned at Monsanto, AT&T and MCI Communications. He founded Crossover International, where he represented drug, auto and retail clients. Ovaitt is CEO emeritus at the Institute and professor of applied PR research at George Washington University Graduate School of Political Management. He will remain in metro D.C...
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