O'Charley's Inc.

Touting a Turnaround in Troubled Times

The recession's taken a big bite out of the restaurant industry. But inflation, rising gas prices and the consumer credit crunch didn’t create the problems facing O'Charley's. It just magnified them.
 
In addition to operational issues and seesawing financial performance, the company was targeted by an activist hedge fund community interested in dismantling the company and selling off various business lines and assets to "maximize shareholder value."
 
To help O’Charley’s preserve its independence, Makovsky focused on the company's master turnaround plan. We helped package its elements into three simple, easily communicated strategies and deployed metrics to demonstrate the effectiveness of the company's actions.
 
As a result, media coverage is now balanced and positive. Ratings have improved and long-term ownership is up.