IPREX 2009

Makovsky’s “Social Media S.W.A.T. Team” was recently deployed to a conference held in New York City.

In the weeks preceding the event, its attendess were sent a five-piece Social Media Kit which enabled them to promote the conference through their social networks, whether they be personal blogs, Twitter feeds, LinkedIn or Facebook pages.

A specially designed and conference-branded blog, Twitter feed, YouTube channel and Flickr stream then went live. Makovsky’s team wrote and developed content to set the tone for the event and – critically – engaged the attendees in conversations online and motivated them to join the conversation and generate their own content.

All the while, these mediums linked and connected to each other, using their various strengths and features to turn what would normally be a polite gathering of executives into a highly committed community.

The S.W.A.T. team covered the event’s speeches and panel discussions like journalists, but using the social aspects of the channels to enable real-time feedback and audience participation. After the event, a conference-branded online group was set up to enable attendees to continue their conversation.

• For every one person who attended the conference, there were 9.7 views of a conference-related video. View YouTube channel.
• For every one person who attended the conference, 100.5 received a message about it via Twitter. View Twitter feed
• For every one person who attended the conference, there were 4.3 visits to the blog. View conference blog.
• After the conference, 24% of attendees joined a special group on LinkedIn to continue the conversation.