Give your next breakthrough a chance to break through.

Introducing a breakthrough in health care is the most difficult balancing act of all.

Makovsky + Company's Health practice can help generate awareness among patients and physicians. Foster understanding of the underlying science. And promote acceptance by managed care providers, advocacy groups and regulatory agencies. Click here to learn more.

PRACTICE AREAS

SPECIALIZED SERVICES

  • Social Media
    Audits & Monitoring, Social Outreach, Executive Positioning, Social Properties
  • Research + Measurement
    Integration, Interpretation, Education, Vendor Management

Industry Issues + News

View All »
Makovsky's Response to FDA's Proposed Guidance: Guidance for Industry: Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices

We support the Food and Drug Administration’s (FDA) efforts to provide guidance to the pharmaceutical, biotechnology and medical device industries about communicating around FDA-approved or -cleared products via what you term “emerging electronic media.” 

It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations: Instead of Focusing on a Strategic Statement, Try Writing a Narrative for Your Brand

Advertising learn something from public relations? Are you kidding?

Why, that's like Don Draper, the suave CD of "Mad Men," taking sartorial tips from Sydney Falco, the oleaginous press agent of "The Sweet Smell of Success."

After all, the whole idea of branding was dreamed up by you ad guys. You speak the language. You created the metrics. You control the lion's share of the marketing budget.

At least, you used to . . .

Ken Makovsky Awarded Outstanding Individual Achievement SABRE Award

 

Ken Makovsky To Receive Individual Achievement SABRE Award

Ken Makovsky launched Makovsky + Company in 1979, into an already crowded New York marketplace. It’s hard to say which is more impressive: the things that haven’t changed in the three decades since that launch, or the things that have.

Sustainability: No Longer Optional

The report State of Green Business 2012 de­clared that in spite of a perception that “the business world has moved on from environ­mental and sustainability concerns,” the op­posite appears to be true: sustainability has achieved parity as an expectation among investors and customers along with safety, quality, employee retention and customer satisfaction. In other words, it’s no longer a differentiator, but a must-have.

Survey

What is your top measure of a public relations program's success?

From our blog

Social Media and Reg. FD: Francesca’s Holdings Former CFO Was Too “Social” in Disseminating Information
Gene Marbach · 05.18.12

Sooner or later it was bound to happen.  The “it” in question: The dissemination of sensitive corporate information by a high ranking company officer via social media channels.  Just such an instance came to light when Francesca Holdings’ former chief financial officer was caught tweeting non-public information about the Houston-based women’s specialty retailer; hence, the addition of the word “former” in front of his title.

Rekindling an Affair
Ken Makovsky · 05.17.12

SEC Cracks Down on 379 Dormant Shell Companies
Gene Marbach · 05.16.12

The SEC recently suspended trading in the securities of 379 dormant companies before they could be hijacked by fraudsters and used to harm investors through reverse mergers or pump-and-dump schemes.