MakovskyThursday, July 23, 2015
2015 Wall Street Reputation Study
Makovsky specializes in integrated and crisis communications for financial services companies and we know the task of building trust remains one of the most important business challenges in the financial industry.
The Makovsky Wall Street Study has been conducted each of the past four years to understand how the financial crisis and the resulting recession, regulation, as well as changing stakeholder perception has impacted the standing of the industry and individual brands today.
We polled executives responsible for communications, investor relations and marketing at large and mid-sized firms, both publicly-traded and private. In addition, we surveyed consumers to investigate their perceptions about financial brands and emerging concerns. For more in-depth insights, please enter your information below to receive a free copy of the full report.