Mirae Asset Global Investments Selects Makovsky

Mirae Asset Global Investments (USA) LLC Selects Makovsky + Co. for Integrated Communications Campaign 


New York, NY (June 16, 2010) — Mirae Asset Global Investments (USA) LLC, a unit of Mirae Asset Global Investments (Hong Kong) Ltd., has selected Makovsky + Co. to develop and implement an integrated marketing campaign to introduce the firm’s wide range of emerging market investment products to institutional and retail investors in the U.S.

Mirae Asset is one of the largest emerging markets equity investors worldwide with over $36 billion in emerging market equities under management.   According to a July 2009 ranking by Investments and Pensions Europe, Mirae Asset Global Investments was in the top three largest emerging markets equities asset management firms globally.   In total, the firm manages more than $55 billion in assets.

“With the substantial growth in emerging markets investing globally, Mirae Asset sees a great opportunity for our expertise in the U.S. market,” said Jay Jang, President and CEO of Mirae Asset (USA).  “Bringing rich financial services expertise in reaching the retail and institutional markets, Makovsky + Co. is the ideal partner for our firm’s multi-disciplined program.”

“We’re honored to have been chosen by Mirae Asset (USA), and we look forward to implementing a stellar campaign that reflects Mirae Asset’s global insight and leadership position in emerging markets investing,” said Ken Makovsky, President and CEO of Makovsky + Co.

 After introducing the first mutual fund to Korean retail investors in 1997, Mirae Asset Global Investments has become one of the largest asset management companies in Korea.  The firm now has over 160 investment professionals working in key markets, including  Brazil, China, Hong Kong, India, Korea, the UK, the U.S. and Vietnam. 

Mirae Asset Global Investments (USA) LLC
Founded in 2008, Mirae Asset Global Investments (USA) LLC (www.miraeasset.com) is a registered investment advisor focused on providing clients with access to emerging market investment expertise through institutional separate accounts and mutual funds.  The New York-based firm is a unit of Mirae Asset Global Investments (Hong Kong) Ltd., which was established in 2004 by parent company Mirae Asset Global Investments.

Founded in 1997, Mirae Asset Global Investments is one of the largest asset management firms in Korea.  Headquartered in Seoul, Mirae Asset Global Investments has over 160 emerging market investment professionals working in key markets including  Brazil, China, Hong Kong, India, Korea, the UK, the U.S. and Vietnam. The firm is one of the largest emerging markets managers globally with over $55 billion in assets under management, as of March 31, 2010.

About Makovsky + Company
Founded in 1979, Makovsky + Company (www.makovsky.com ) is one of the nation’s leading independent global public relations, investor relations and branding consultancies, focused in financial services, professional services, health care, technology, energy and branding and interactive.  The firm attributes its success to its original vision: that the Power of Specialized Thinking™ is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm has agency partners in more than 25 countries and in 35 U.S. cities through IPREX (www.IPREX.com), the second largest worldwide public relations agency partnership, of which Makovsky is a founder.

For more information:
John McInerney
Makovsky + Company
jmcinerney@makovsky.com
(212) 508-9628