Measurement Roundtable: Value Assessment

By Erica Iacono and Jaimy Lee

Measurement's role in the PR industry is constantly evolving, especially in the areas of social media and digital. Erica Iacono and Jaimy Lee were in New York for this BurrellesLuce-sponsored roundtable discussion.

The Participants:
Don Bartholomew, VP of digital research, Fleishman-Hillard
Johna Burke, SVP of marketing, BurrellesLuce
Marianne Eisenmann, head of research, Chandler Chicco
David Rockland, partner, MD, of global director of research, Ketchum
Frank Ovaitt, EVP and head of research, Makovsky and Co.
Israel Mirsky, EVP of emerging media and technology, Porter Novelli
Mark Phillips, VP of communications, USO
Mark Weiner , CEO, Prime Research
Randall Chinchilla, external relations manager for haircare in North America for Procter & Gamble
...

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