Makovsky + Company Announces Record-Breaking Third Quarter 2011

New York, NY — November 14, 2011 — Makovsky + Company, one of the nation’s largest independent public relations firms, today announced that it won nine new clients in the third quarter of 2011. 

“Makovsky + Company today is at the strongest point in its 32-year history,” said Ken Makovsky, president.  “The outstanding achievement of the past quarter is reflected not only in our exceptional success, but also in what lies behind it — our focus on offering clients a truly integrated approach to communications and marketing, building entire brand infrastructures and generating the original content that extends it through traditional, digital, social and experiential media.”

The new clients include:

• Frank Crystal & Company, the second largest privately held insurance brokerage firm in the world, has hired Makovsky for an integrated communications program, including branding, corporate identity, interactive/website, marketing, public relations and social media.
• Dataram Corporation [NASDAQ: DRAM], a worldwide leader in the manufacturing of high-quality computer memory, storage products, software and services, has selected Makovsky to implement an integrated communications campaign aimed at raising awareness and boosting sales of its Xcelasan product.
• For Ipsen, an international pharmaceutical company with specialty health products, Makovsky is providing support in the US for corporate and product communications.
• Symphony Financial Partners, an alternative investment management firm focused on Asia Pacific,  has retained Makovsky for a reputation management and public relations program.
• Extreme Reach, a leading provider of video advertising management and delivery solutions, has named Makovsky agency of record.  The firm is charged with enhancing understanding of Extreme Reach’s platform and its critical importance to delivering video advertisements to every screen, whether JumboTrons in urban settings to TVs, laptops and mobile devices.
• Equities First Holdings, a securities-based lender, has retained Makovsky for an integrated communications program including branding, corporate identity, interactive/website, reputation management, public relations and social media.
• Isagenix hired Makovsky to increase understanding of how the company’s revolutionary nutraceutical brand, Product B, positively supports telomere health by combining scientific breakthroughs in telomere support and the benefits of antioxidants in youthful aging.
• Stroz Friedberg, a global digital risk management and consulting firm, has retained Makovsky for integrated communications designed to build visibility for the firm and its breadth of services.
• Makovsky is helping Medi-Scripts expand on its 30-year heritage as an innovative media channel, offering pharmaceutical brands unique, point-of-prescription marketing solutions proven to increase brand uptake.

"Our firm possesses deep and long-standing experience in financial and professional services, health, technology and energy, and this specialization has proven critical to our success in the face of a still uncertain economy," said Mr. Makovsky. "Our clients are in high-knowledge sectors and require specific expertise along with a thorough understanding of their core audiences and the challenges confronting them.  They selected Makovsky for our superior depth of knowledge and experience.”
 
About Makovsky + Company
Founded in 1979, Makovsky + Company is one of the nation’s leading independent global public relations, investor relations and branding consultancies, focused in financial services, professional services, health, technology, digital, branding and investor relations.  The firm attributes its success to its original vision: that the Power of Specialized Thinking™ is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm has agency partners in more than 27 countries and in 37 U.S. cities through IPREX, the second largest worldwide public relations agency partnership, of which Makovsky is a founder.