Lessons Learned From A Tiger’s Tale
The Tiger Woods team could have benefited from a crisis communications program.
By Gene Marbach
Out of intellectual curiosity, I Googled the term “crisis communications.” In 32 seconds, some 148 million references were found, according to the “Googlemeter.” Wow! Granted many of them are a waste of time (no, I didn’t look through all of them); however, I’m sure one could find some helpful hints as to how to navigate a crisis. I wondered if those in a position to advise golf great Tiger Woods, embroiled in a controversy himself, considered doing this. Apparently not…
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