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Industry Issues > Bylined Articles > Learning made easy: Find the right research

Learning made easy: Find the right research

Some of the most important research to guide your PR programs may be available at a small cost. 

Secondary research gets its name not because it’s inferior, but because it’s a secondary use of knowledge developed for other reasons. By finding appropriate existing information, you can reduce the expense and duplication of creating original (or primary) research. ...

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