Groupon drops roadshow and reevaluates IPO
Discount voucher company reportedly pulls back from listing as questions swirl over its communications strategy
... ‘I get the feeling Groupon probably had some concerns over gun jumping,’ says Gene Marbach, group vice president at Makovsky + Company.
‘This is IPO communications 101. If it ain’t in the book, you don’t say it. Better off you keep your mouth shut because you could jeopardize one of the more important events in your corporate history.’
Groupon was embarrassed further by the departure of its PR pro Bradford Williams, an industry veteran who quit after two months on the job. He left right before the memo went public, leading to speculation about a disagreement with management over its publication.
‘The communications guy left after two months,’ Marbach says. ‘He probably threw up his arms and said, These people aren’t paying any attention to me.’ ...
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