Client Successes

   COMMUNICATING A NEW BUSINESS 
   STRATEGY TO INVESTORS

Pier 1 Imports – Corporate Program
We focused on communications to analysts, portfolio managers and the media to build support for Pier 1 by focusing on the financial page headline: “Pier 1 Grows Up.  Baby Boomers on Board.”  The authority builder was “The Pier 1 Study on the American Home.” The results, over eight years, included more than 1,000 articles, 21 analyst research reports and a rise in stock price of 379%, compared to a 113% rise in the Dow Jones Industrial Average.