Quest Diagnostics

We are one of the world's leading independent communications consultancies, building businesses and reputations with ideas that cross the boundaries of traditional, digital, social and experiential media.

Specialization

We're led by executives with deep sector-specific experience. And we focus on key strategies and careful executions, developing the resources and relationships that our clients need to be successful.
Integration

We have on-staff resources to develop your brand's positioning and messaging. Corporate identity. Thought leadership. Executive positioning. Online, mobile and social media presence.
Quality Commitment Program

We introduced one of the industry's first Quality programs designed to determine client satisfaction via the use of an independent auditor and questionnaire, and an internal leadership committee.
Recognition

We are one of the most-recognized firms in the industry. We were named "Public Relations Agency of the Year" for the third year in a row.

Global Reach

Makovsky is the founding partner of IPREX, a global alliance of established communications firms that provides geographic access, cultural sensitivity and local "feet on the street" in 30 countries and 40 US cities.

Ken Makovsky's My Three Cents

Peter Drucker, the business sage, once commented that relationships drive revenue. Like much of what Drucker says, this deceptively simple statement is packed with dynamite. Read more.
M@K

Still, the object was just identification. As such, commercial brands were generally signified by a logotype, the company's name or initials in a proprietary typeface. Read more
Mak Health

Just as goodwill is a line item on a balance sheet, a spirited and energetic company culture is material to client retention and business growth. Read more
Word on the Street

Manchester United, England's most successful soccer team of the last twenty years, may earn a yellow card due to an investor relations lapse in judgment. Read more.

A call to action.

Colorectal cancer screening: it's not an easy subject. But Quest Diagnostics’ InSure Quik F.I.T. kit can make the process significantly easier for patients, with more accurate results to boot. To get people talking about the importance of CRC screening, Makovsky Health helped Quest go "viral" with its call-to-action — by creating an educational video and full interactive website asking, “It’s time to challenge colon cancer… Do You Have The Guts?” The campaign generated more than 200 million media impressions, and more than 235,000 video views.

Specialization

Integration

Quality Commitment Program

Recognition

Global Reach

Ken Makovsky's My Three Cents

M@K

Mak Health

Word on the Street

Case Studies Quest Diagnostics