Launching a new product.
With the launch of its DNA-based diet, GenoVive sought to challenge the obesity epidemic with its first-in-class solution. Implementing an integrated communications program, including digital and social media, Makovsky Health positioned GenoVive as exclusive, science-based and personal. The result? Ten million impressions on Twitter, a 912% increase in Facebook fans, and relationships with key influencers from the American Dietetic Association to nutrition bloggers at USA Today and The Huffington Post.
