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Makovsky Announces Seven Staff Promotions
"Our professionals' focus on client delight, along with a company-wide commitment to talent development, are catalysts for growth," notes Kenneth D. Makovsky, founder and president of Makovsky.
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Telling One Story
Separated into silos, marketing and PR professionals can disagree about certain communications issues and create conflict at companies, some agency and corporate leaders say. For example, a study conducted by Makovsky & Company between July and October 2012 found that CMOs and CCOs often disagree over who has ownership of social media.
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Digital Media‘s Future: Implications for the Global Communications Industry
"As the world's digital media center and the home to some of the social media sphere's leading innovators, New York provided the perfect backdrop for this year's IPREX Global Leadership Conference," said Ken Makovsky, president of Makovsky and a cofounder of IPREX.
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Integrating Legislative Strategy into Brand Strategy
Marketers understand the power of messaging—it is the essence of their mission and work. But often times, they forget to include messaging for government regulators. This article outlines the importance of understanding the reality of healthcare policy and how to integrate it with brand marketing to amplify messaging.
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NY Rangers, Brooklyn Nets explain social in sports
Social media and professional sports seem to be a match made in heaven. When a team scores during a game, aside from high-fiving fellow fans or booing, people tweet, go on Facebook, or post photos on Instagram.
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2012 Holmes Report Card
KEN Makovsky launched Makovsky + Company 33 years ago, into an already crowded New York marketplace. It's hard to say which is more impressive: the things that haven't changed in the three decades since that launch, or the things that have.
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Makovsky Wins Record 21 Awards in 2012
Makovsky, one of the world's largest independent integrated communications firms, announced today that it won a record 21 awards in 2012, including PR News' "Midsize PR Firm of the Year" and "Public Relations Agency of the Year" at the American Business Awards.
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CCOs And CMO Struggle Over "Ownership" Of Social
Chief communications officers and chief marketing officers continue to battle over the "ownership" of social media, according to results from a new national survey of senior-level marketing and communications professionals, conducted by Makovsky, an independent integrated communications firm.
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Celebrities: Strike Out or Homerun?
A celebrity spokesperson can certainly be a useful tool to promote your brand, but it is important to choose the right person for the right reasons or he or she may do your campaign more harm than good.
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What Marketing Execs Blame for Banks' Bad Reps
Even with the depths and scariness of the financial crisis in the rearview mirror, consumer polls show the reputation of the financial services industry near or on the bottom rung of trust.
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CMOs, CCOs not collaborating effectively on social
The report found more than 74% of CMOs and CCOs responding cited responsibility for social media as an area in which they fail to collaborate effectively.
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CMOs and CCOs Battle Over the Web
Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) continue to battle over the "ownership" of social media, according to results from a new national survey of senior-level marketing and communications professionals, conducted by Makovsky, one of the nation's largest independent integrated communications firms, which was recently named "Midsize PR Firm of the Year" by PR News.
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Courtrooms become pharma’s latest nightmare
Litigation in the health products space is commonplace. In the courtroom, as in business relationships, a good name is essential.
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Rebuilding The Financial Services Industry’s Reputation
On September 25 at the New York Yacht Club the Financial Services Communications Society (FCS) and Makovsky, a leading global integrated communications firm headquarted in New York City, hosted a presentation and panel discussion entitled Rebuilding the Financial Services Industry's Reputation.
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Employee comms start financial reputation rebuild
Employee engagement is crucial to restoring the financial services industry's reputation, said speakers at a panel discussion hosted by Makovsky & Company on Tuesday in New York.
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As the Web Goes Mobile, Healthcare Stands Still
U.S. consumers seeking health information online are more likely to visit Wikipedia than health magazine websites or Facebook, connect through a PC rather than a mobile device, and be swayed by word of mouth over direct-to-consumer advertising, according to results from a new national consumer survey conducted by Makovsky Health and Kelton.
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When Litigation Threatens Brand Reputation
Litigation in the health-products space is commonplace—contesting patents, questioning product safety or concern for marketing practices—and often used as a strategic tool to distract competitors.In the courtroom, as in business relationships, a good name is essential. Solid reputation retains talented colleagues, a physician's willingness to listen to your field force, patients' commitment to adherence and Beltway staffers' open-minded perspective before jumping to policy conclusions.
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Makovsky named 2012 "Midsize PR Firm of the Year" by PR News
Makovsky, one of the world's largest independent integrated communications firms, was honored as "2012 Midsize Public Relations Firm of the Year" at the PR News Platinum PR Awards.
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It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations
Instead of Focusing on a Strategic Statement, Try Writing a Narrative for Your Brand.
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Facebook's Brand Timeline Can Be a Bridge to Millennials
Facebook's IPO will be the largest ever for a tech company, and it has every chief executive asking the CMO, "What's our Facebook strategy?"
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Wall Street Admits It’s to Blame For Public Perception–Survey
They may even accept the blame for why the public, and Occupy Wall Street, are so up in arms.
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Leaders and Risk: A Critical Priority for the CEO
Risk can mean many things in a corporation, such as safety and compliance risks, hedging against unexpected market changes and natural disasters and the assumable risks of entering new businesses and markets.
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Pharma companies promote USAGE cholesterol study
NEW YORK: Major pharma companies are working with Makovsky + Company on a campaign to promote a cholesterol survey that will involve more than 10,000 statin users.
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Makovsky named 2012 "PR Agency of the Year"; Ken Makovsky wins "Communications Executive of the Year"
Makovsky + Company was presented with the Gold Stevie Award for "Public Relations Agency of the Year" in The 10th Annual American Business Awards.
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Power to the People: Managing a Social Media Crisis
For decades, these words have guided companies and crisis communicators alike. But today, ink is no longer required to spread messages to a wide audience ...
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Nasdaq plays tough with clients angry over Facebook
It's crisis communications 101 for Corporate America: when a company bungles an event as big as the Facebook IPO, alienates customers, and spawns lawsuits and regulatory inquiries, the CEO apologizes and agrees to provide compensation to make things right. Everyone can then move on.
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Keeping It "Tweet" and Simple: PR Lessons Learned In the Age of Twitter
A man walks into a room and comments on a secret that was just shared among the group. One woman says, “How do you know that? No one’s left this room.” The response: “It’s all over Twitter.”
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Democratizing Corporate Innovation: Why Top Down Rarely Works
Social technologies embraced by younger workers may hold the key to unlocking new ideas.
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Ken Makovsky to Receive Individual SABRE Award
Ken Makovsky launched Makovsky + Company in 1979, into an already crowded New York marketplace.
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New Regs Will Help Restore Financial Industry's Reputation
Most marketing executives at Wall Street firms believe that new regulations governing the financial services industry will go a long way toward helping banks, brokerage houses and investment banks improve their reputations.
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You Can't Handle the Truth
More than two decades ago, graphic artist Richard Saul Wurman predicted society would become overwhelmed with online facts and data pretending to be useful information.
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Occupy Wall Street May Actually Be Changing Wall Street Firms
Though the Occupy protesters have taken their tents out of Zuccotti Park, they're still making their mark.
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Komen reversal shows power of social networks
The quick resolution to the standoff between The Susan G. Komen for the Cure organization and Planned Parenthood is a testament to the power of social media, say industry experts.
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Apparently, Even Wall Street Thinks Little Of Wall Street
Goldman Sachs is getting most of the negative headlines. But Wall Street firms across the board say their industry invites scorn. Can they ever change?
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Makovsky adds Davies as group VP for health practice
Makovsky + Company has hired Lee Davies as group VP for its health practice. He will begin work at the firm January 3.
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We are one of the world's leading independent communications consultancies, building businesses and reputations with ideas that cross the boundaries of traditional, digital, social and experiential media.
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Specialization
We're led by executives with deep sector-specific experience. And we focus on key strategies and careful executions, developing the resources and relationships that our clients need to be successful.
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Integration
We have on-staff resources to develop your brand's positioning and messaging. Corporate identity. Thought leadership. Executive positioning. Online, mobile and social media presence.
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Quality Commitment Program
We introduced one of the industry's first Quality programs designed to determine client satisfaction via the use of an independent auditor and questionnaire, and an internal leadership committee.
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Recognition
We are one of the most-recognized firms in the industry. We were named "Public Relations Agency of the Year" for the third year in a row.
Global Reach
Makovsky is the founding partner of IPREX, a global alliance of established communications firms that provides geographic access, cultural sensitivity and local "feet on the street" in 30 countries and 40 US cities.
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Ken Makovsky's My Three Cents
Corporations generally research their customers and customer prospects. And they often look at competitors. But do they look at sports teams and their fans? Read more.
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M@K
Still, the object was just identification. As such, commercial brands were generally signified by a logotype, the company's name or initials in a proprietary typeface. Read more
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Mak Health
Just as goodwill is a line item on a balance sheet, a spirited and energetic company culture is material to client retention and business growth. Read more
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Word on the Street
Manchester United, England's most successful soccer team of the last twenty years, may earn a yellow card due to an investor relations lapse in judgment. Read more.