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Makovsky Strategy + Research

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Fortune 1000 Senior Executive Survey on Financial Reform

43% oppose giving boards, shareholders and regulators greater influence in electing directors and in setting executive pay.
Social Media is the New Customer Service

With social media, putting journalists and customers with journalistic reach into separate categories is like making a distinction without a difference.
Superman vs. Spider-Man

As the industrial revolution transformed agrarian societies into industrial cultures, a brand’s primary purpose evolved.
The "Heart" of Chapter 11: How to Rebrand the Company

Communications plays a vital role in helping bankrupt companies begin anew.
Upcoming Proxy Season

Burnt investors are increasingly leaning toward a greater voice in governing the companies they invested in.

Bylined Articles

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Makovsky Forms Environmental Partnership

Makovsky + Company joins forces with a group of environmental consulting firms to form Interraction.
When the going gets tough: Communicating with investors essential during down times

During market downturns, the need for information is even more important as investors' skills are tested.
Social Etiquette

Online access to information has paved the way for a new era of patient interaction.
Politics Vs. Personal Conviction: Survey Finds "Green Gap" in the C-Suite—and Suggests New Role for Communicators

What do business leaders personally believe about climate change and what they are doing about it?
How to Win New Business During a Downturn

Consider these techniques to help win new business during an economic downturn.

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