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Makovsky Strategy + Research

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The CMO's Guide to Tweetups

 Tweetups as a marketing tool.
School's Out. What Did The Teacher Learn?

Frank Ovaitt shares his experience teaching applied public relations research at the George Washington University. Reprinted from Page Turner, the blog of the Arthur W. Page Society.
Why an “Analyst Day” Makes a Difference

Hosting an Analyst Day can pay handsome dividends in the form of renewed investor interest and the addition of new institutional owners.
How Important is Copenhagen?

How will the outcome of the climate conference affect American business leaders?
The Emerging Front in Crisis Communications

Sometimes, virtually overnight, what was normal practice “then” can become unacceptable “now”

Bylined Articles

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Makovsky Forms Environmental Partnership

Makovsky + Company joins forces with a group of environmental consulting firms to form Interraction.
When the going gets tough: Communicating with investors essential during down times

During market downturns, the need for information is even more important as investors' skills are tested.
Social Etiquette

Online access to information has paved the way for a new era of patient interaction.
Politics Vs. Personal Conviction: Survey Finds "Green Gap" in the C-Suite—and Suggests New Role for Communicators

What do business leaders personally believe about climate change and what they are doing about it?
How to Win New Business During a Downturn

Consider these techniques to help win new business during an economic downturn.

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