If it’s Social, it Connects
By Frank Ovaitt
Some practitioners think social media and real life are different worlds. Frank Ovaitt cites research as he argues that technology, like art, imitates life.
Sure, young practitioners use plenty of social media, increasingly via mobile media. But when it comes to public relations planning, maybe they instinctively understand (more than some of their senior colleagues) how social media connects to other elements of stakeholder relationships and communications...
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