Hunter Roberts Construction Group

Hunter Roberts, a start-up construction company, was built on a dream and $50 million from a private investor. 

The company’s founder, Robert E. Fee, former CEO of Turner Construction, had unimpeachable credentials, but the new company had little else.  There was no brand strategy.  No visibility.  No marketing tools.  No clients or projects.  What’s more, Hunter Roberts’ recruitment of 30 former Turner executives added to industry concerns about the new player.

On the other hand, Hunter Roberts’ competitors were long established, well known and well respected.

Makovsky created a brand identity that centered on Fee’s conviction that successful projects are the result of successful relationships … a position that resonated with the company’s prospects.  Among Hunter Roberts' subsequent wins:  the World Trade Center Transportation Hub recovery project, with an estimated construction volume of $2 billion.