How to Win New Business During a Downturn

September 15, 2008

A quick look at the headlines on any given day will tell you that times are tough. Corporate managers are pinching pennies and looking to maximize the value of their communications budgets. On the agency side, new business development efforts become even more critical as clients are reluctant to change in light of the investments required in bringing a new firm up to speed on the business. Given this backdrop, every new business opportunity takes on greater importance as the competition intensifies. Consider the following techniques to help win new business during a downturn...
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