How to Launch an Effective Tweetup
How to Launch an Effective Tweetup: Recent NASA Tweetup Offers Four Easy Lessons for PR
By David Rosen
Most companies avoid holding tweetups because they have an inferiority complex. They recognize the value one could bring—enormous goodwill, a depth of visibility that traditional media can never provide and yes, sales—but they think that their work is too complex or obscure to attract enough to people to attend. They assume that since they don't have anything "new" to talk about, it would disappoint any twitterers that show up...
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