Health Overview

Makovsky + Company’s health public relations engagements often involve sensitive work in highly specialized clinical areas such as cardiology, endocrinology, genomics, oncology and pediatrics … fields that require in-depth knowledge of state and Federal reimbursement policies, clinical thought leadership and advocacy relations, in addition to strong editorial and media skills.

A centerpiece of our health pr practice is a proprietary tool called 3DI — or Three Dimensional Insights — which encompasses competitive analysis, market positioning and message development.  3DI ensures that we fully understand where the client is, where it wants to be, what it wants the customer to do and what needs to be communicated to mobilize the target audience.

Our approach works.  While many clients change agencies in search of better service and new ideas, Makovsky’s healthcare pr practice has retained nearly 100 percent of its clients for the past two years.