Groupon Inc. to announce its IPO
After tumultuous road, Groupon Inc. reportedly plans to announce its IPO next week
... “All this is going to do is raise more questions as well as increase investor suspicions that this might not be the ‘hot’ deal everybody was expecting,” Gene Marbach, group vice president of Makovsky + Company, a public relations and investor relations firm, said in an email interview.
One thing seems clear: Groupon cannot afford any more slip-ups. Marbach believes that strong financial performance from Groupon will eliminate the questions that currently exist about its accounting.
“Management will have to go through great pains to ‘educate’ investors on the model and why they report the way they do to build acceptance, trust and confidence as well as support,” Marbach said. ...
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