Groupon drops roadshow and reevaluates IPO
By Eric Sherman
‘I get the feeling Groupon probably had some concerns over gun jumping,’ says Gene Marbach, group vice president at Makovsky + Company.
‘This is IPO communications 101. If it ain’t in the book, you don’t say it. Better off you keep your mouth shut because you could jeopardize one of the more important events in your corporate history.’
‘The communications guy left after two months,’ Marbach says. ‘He probably threw up his arms and said, These people aren’t paying any attention to me.’ ...
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