Makovsky + Company: A Leader in Financial Communications

Conflicts and contradictions pervade financial communications today. Financial services firms trumpet the benefits of size and scale, yet must communicate the image of attentive, personalized service to their clients. The industry is notable for product innovation, yet marketing too often labors unsuccessfully to emerge from a mass of grey, undifferentiated promotion. Financial services demands the highest levels of client trust and credibility, yet of late the industry's reputation has been tarnished.

It's in this complicated and demanding environment that Makovsky brings the requisite financial communications experience, sophistication and creativity. Since our founding in 1979, Makovsky has been recognized as a leader in financial services, helping both large and small companies distinguish themselves, their products and their services. Our experience spans commercial and investment banking, insurance, mutual funds, institutional asset management, commercial finance and private banking. We have conducted national product launches, managed merger and acquisition communications, directed media relations programs in and out of crises, and turned company spokespersons into valued media sources. Our depth in financial services is so great that we even represent financial services technology vendors in the areas of risk management, trust administration and securities trading.

This depth is directly attributable to the caliber of our financial communications staff, whose backgrounds range from investment banking and investor relations to online brokerage. We understand the "in's and out's" of Wall Street and this knowledge allows us to be more strategic in our counsel - whether it involves the creation of corporate positioning campaigns, or launching and promoting financial products.