Executive Positioning

Image Unification

The growth of social media and the proliferation of websites that compile profiles of people without their permission have led to the fracturing of executives' images. The resulting confusion on behalf of customers and investors seeking information undermines a company's reputation. To lower these risks, Makovsky engages its proprietary "image unification" measures to create a single identity that key audiences can find no matter where they look.

Online Executive Positioning

EP programs typically build a leader's reputation through visibility in the media and speaking at conferences. But the rise of social media means that a person's image is often perceived to be whatever comes up in a search engine. To close this gap, Makovsky first plays "defense," seeking out and mitigating potentially negative information about an executive online, and then "offense," magnifying the executive's positive attributes through a variety of social media channels.